There’s tons of wisdom in this post by Chris Dixon. Quick add-on from a marketing view: when you do your business planning, you should also check out where these existing communities are in the digital universe and come up with a bottom-up estimate of their numbers. in conversations with startup CMOs or with CEOs - whenever they can not give me these numbers or can’t tell me who the key figures of these communities are I know their marketing and the numbers they sold to their investors are a hail mary.
Chris’ original post: For a long time, there were niche communities of “lo-fi” camera enthusiasts: people who shared photos taken on old cameras that had interesting ways of filtering shots. The iPhone app Hipstamatic popularized lo-fi filters, selling over 1M copies …
- January 3 2012 | 4 Notes - Read More →
